Welcome to DRS Media Strategy Inc.



Digs Majumder is a media strategist with more  than 20 years’ experience. Having worked with PR/strategic marketing  agencies, with clients and in the media, he brings a 360-degree  perspective to each project. He’s developed and executed media- and  market-facing strategies for companies in a wide range of industries,  from technology and financial services to consumer goods and fashion.  His past client engagements span the gamut from multinational  conglomerates like Hewlett-Packard and Toshiba to small startups in  diverse industries such as alternative energy and men’s wear. Before striking out on his own to offer specialized services, he was  most recently a consultant with Access Communications, a top-ranked PR  agency with a diverse client base ranging from enterprise and consumer  technology vendors to vodka and video game makers. Before that he spent  five years at bi-coastal agency GlobalFluency, the last three as Chief  Strategy & Services Officer.  In that capacity he managed multiple  accounts, oversaw 12 staffers and helped broaden the firm’s portfolio of  services to include competitive intelligence, media and message  training and White Paper creation and distribution. Before that he was  Director of Corporate Marketing at Zefer Corp., an e-business  consultant. Earlier, he spent 11 years in high-tech media, including  four years as Chief Technology Editor of WINDOWS Magazine, and six as  senior editor at InformationWeek Magazine. In that time he met with  virtually every company that played in the Internet space, from tiny  startups that eventually went public to multinational conglomerates  gradually moving operations online. He spoke at many industry events,  moderated panel discussions around the country and appeared regularly in  the media to comment on market and industry trends. He has also specialized in taking to market thought leadership  initiatives that build on quantitative surveys and qualitative research.  He was instrumental in developing the Citrix Online’s Worldwide  Workplace Council and authored its groundbreaking report on web  commuting. He previously helped build the core competencies of the Chief  Marketing Officer (CMO) Council and the Business Performance Management  (BPM) Forum, developing reports and media strategies for sponsors such  as Deloitte, Hyperion, Dun & Bradstreet, MarketBridge, Cognos and  AXS-One. Each report generated extensive coverage and helped solidify  the sponsors’ brand in target markets. Digs earned a Master’s in Communications from Iowa State University and a B.A. from St. Xavier’s College in English literature. 

Top Line


Think strategy The right strategy means knowing exactly what to say, building a  narrative context around it, and using the right channels to use to  reach the right audience. The communications universe is today more fractionalized than ever,  and it’s going to get more so. At the same time, your target audience  hasn’t stopped reading newspapers or watching TV watching TV altogether  just because it’s also browsing through blogs and Twitter and Facebook. The key is to develop a complete media strategy that still  communicates the right positioning while customizing it for every  appropriate channel, from the largest TV network to the smallest blog. That’s what we do. 



Messaging:  What’s your company’s descriptor? What’s the differentiator? How do  you easily communicate the benefits of your products and services to a  diverse audience (media, customers, investors, potential employees)? Everything said or written about your company, by you or anyone else,  should reflect fundamental messaging. Otherwise, it’s an opportunity  wasted. 

Content Development If content is king—and it is—what’s the best way to fit your  company’s offerings into content streams that span multiple  channels—website, company backgrounders, sales collateral, blogs,  op-eds, speeches? How do you ensure that content about your company is  consistently on-message? What process do you put in place to ensure that  content (digital, print, even verbal) is regularly updated to both  promote new offerings and capitalize on current trends? 

Media Relations The media isn’t interested in your product, or your company, or you.  The media wants a story. We’re also long past the time where a press  release can generate much attention. How do you create original,  media-friendly storylines that conveniently place your message at the  center? How do you customize basic pitches to suit the needs of each  target outlet? 

Thought Leadership  What’s your company’s big idea? Getting coverage of a new product or  service is typically a one-off proposition. Thought leaderships means  developing a broader theme that plays to multiple issues and delving  into problems that your new release helps solve, and this is turns  brings consistent attention to your message. With the right idea, backed  up by the right mix of quantitative data, case studies, third-party  opinions and appropriate talking points, you don’t just participate in  the debate, you own it. 

Social Media  The greatest advantage of social media is not that it offers us new  tools like blogs and Twitter. The key benefit is that these tools (and  others) enable us to reach a target audience without having the basic  message filtered by gatekeepers such as reporters and editors who have  their own agenda. But that’s not all. Today, everyone blogs, everyone tweets, everyone posts on Facebook,  and so on, but while everyone’s writing, who’s reading? How do you find  that elusive audience for your blog? How do you use webinars to target  potential customers? And yes, we all know how to write (kind of). But even if you do it  really well, is that the best use of your time? Or is it more beneficial  to bring in someone who can speak in your voice (perhaps better than  you) while you work on your other priorities? 

Drop us a line!

DRS Media Strategy Inc.

(646) 896-4427